Privacy policy

Last Updated: December 1, 2025

Rack & River Outdoors (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, place an order, or interact with our services.

By using our website, you agree to the practices described below.

1. Information We Collect

We collect the following types of information when you use our Services:

A. Information You Provide

  • Name

  • Email address

  • Shipping address

  • Billing address

  • Phone number (optional)

  • Payment information (processed securely by third-party payment providers)

  • Order details and purchase history

  • Customer service messages

B. Information Collected Automatically

When you browse our site, we automatically collect:

  • IP address

  • Device type

  • Browser type

  • Pages viewed

  • Time spent on our website

  • General location data (non-specific)

  • Cookies and similar tracking technologies

C. Information From Partners

We may receive data from:

  • Shopify (our ecommerce platform)

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Analytics tools

  • Advertising partners (Meta, Google, Pinterest, etc.)

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders

  • Communicate order updates (email, SMS if enabled)

  • Provide customer support

  • Improve website performance

  • Personalize your experience

  • Send marketing emails (only if you opt in)

  • Protect against fraud and unauthorized activity

  • Comply with legal requirements

We never sell your personal information.

3. How We Share Your Information

We may share information only with trusted partners who help us operate our business, including:

  • Shopify (website hosting + checkout system)

  • Print fulfillment and shipping partners

  • Payment processors

  • Email service providers

  • Advertising platforms

  • Analytics providers

These partners only receive the data necessary to perform their services and must protect your information.

4. Cookies & Tracking

We use cookies to:

  • Keep items in your cart

  • Improve website functionality

  • Understand traffic and website usage

  • Deliver relevant ads

  • Enhance user experience

You may disable cookies in your browser settings.

5. Data Retention

We keep your information for as long as needed to:

  • Fulfill your orders

  • Maintain your account

  • Comply with legal, tax, or business obligations

You may request deletion of your data at any time (unless we are required to keep it for legal reasons).

6. Your Rights

Depending on your location, you may have the right to:

  • Request access to your data

  • Request corrections

  • Request deletion

  • Opt out of marketing

  • Request a copy of your data

  • Restrict or object to certain data uses

To exercise your rights, contact us at support@rackandriveroutdoors.com.

7. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect children’s personal information.

8. Security

We take precautions to protect your data using:

  • SSL encryption

  • Secure payment processing

  • Shopify’s PCI-compliant infrastructure

  • Limited internal access to customer information

While no system is 100% secure, we follow industry best practices.

9. International Transfers

Information may be transferred outside your country depending on your location. Shopify uses compliant transfer mechanisms such as Standard Contractual Clauses when required.

10. Changes to This Policy

We may update this policy occasionally. Updates will be posted on this page with a new “Last Updated” date.

11. Contact Us

If you have questions about our privacy practices or want to exercise your rights, you can contact us at:

📧 support@rackandriveroutdoors.com
📍 Physical address withheld for privacy — please contact us by email for official correspondence.